With an already impressive $1.4 billion in venture capital funding from Andreessen Horowitz, Kleiner Perkins, Google, JPMorgan, Fidelity and Alibaba, the computer vision startup Magic Leap is once again teasing their first product that is “up and running and live.” Poised to disrupt the computing industry, Magic Leap’s is going beyond the world’s of AR/VR and is calling their in-production optics system an entirely new form of technology called, “spatial computing”.

eMerge Americas 2017

Magic Leap’s founder and CEO Rony Abovitz, in a recent speech at eMerge Americas 2017 in Miami, stressed that his company’s revolutionary technology is neither virtual reality or augmented reality, but instead is called, “Spatial Ambiance” and uses a “digital lightfield to create a personal computer that is ambient – always around you, always understanding what you see, it sees, what you hear, it hears, and is always contextually aware.”

Magic Leap’s Virtual Retina Display

Intentionally vague with the details, Magic Leap’s new product is controlled by eye movements, modulates light in the user’s environment, has a built-in digital assistant, and is housed in a belt pack with connected glasses. In a 2016 interview with Forbes’ David Ewalt, Abovitz describes the innovation behind his firm’s state-of-the-art optics system:

“The hardware projects an image directly onto your retina through an optics system built into a piece of semi-transparent glass – replicating the way we naturally observe the world instead of forcing you to stare at a screen. The hardware also constantly gathers information, scanning the room for obstacles, listening for voices, tracking eye movement and watching hands.”

Spatial Ambiance

Magic Leap’s hands-free technology is without a video display and the way it sounds, strategically taps into the user’s environment for a fully-immersive experience. With plans on launching in the U.S. first, Magic Leap is relying heavily on the developer community to take their hardware to the next level. “We want to make sure we’re learning to serve developers and creators properly first,” Abovitz said in his eMerge speech. “Launch is not that far away.”

With a goal centered around not just improving AR/VR technology but creating an entirely new “Spatial Ambiance” reality, Magic Leap is certainly turning some heads in the computing industry. After his 2016 interview with Abovitz, Forbes’ Erwalt concluded that:

“This technology could affect every business that uses screens or computers and many that don’t. It could kill the $120 billion dollar market for flat-panel displays and shake the $1 trillion global consumer-electronics business to its core.”

Magic Leap’s Lightfield Tech

With proprietary lightfield technology in their back pocket and their compass pointing directly at the gaming, medicine, and business sectors, Magic Leap’s potential seems to be limitless. As impressive as the AR/VR industry has been in 2017 with some of the best-augmented reality glasses hitting the marketplace, Magic Leap plans on pushing the boundaries even further. It also appears that Magic Leap’s disruptive hardware will be offered at an affordable price – making their product all the more enticing. “If you’re willing to pay for a premium mass consumer device,” Abovitz said. “You’ll be happy with us.”

Sources: Futurism, eMerge Americas 2017