After receiving FDA-approval this past June, Australian-based Cochlear has unveiled its next-generation Nucleus 7 Sound Processor. The revolutionary hearing aid implant will come equipped with Bluetooth technology and will sync with wearer’s iPhones, iPads, and iPod Touch devices. Partnering with the consumer technology giant Apple will ensure a widespread impact on the 50 million Americans inflicted with some form of hearing loss.
Cochlear’s Nucleus 7
With a mission centered around developing the latest hearing aid innovation, Apple’s iPhone could soon be the go-to platform for the hearing impaired. Cochlear’s surgically-embedded implant will allow complete control of the sound levels by simply adjusting the user’s smartphone. Whether it’s streaming Netflix videos, connecting to a Spotify playlist or accepting calls from friends and family, the Nucleus 7 Sound Processor doesn’t require an app to work its magic.
Connecting the Nucleus implant to the wearer’s iPhone is as simple as going to your phone’s settings, click on ‘General’, and then selecting ‘Accessibility’ – you will find ‘Hearing Devices’ as one of the listed devices. The implant then pairs with your iPhone like any Bluetooth enabled device normally would – with a touch of a button.
Apple’s Hearing Aid Program
“We wanted to see something that could become ubiquitous out in the world,” Apple’s Sarah Herrlinger, senior manager for global accessibility policy and initiatives said to TechCrunch. “We want everyone to use our technology and say, ‘Wow, my iPhone is the best piece of technology I’ve ever used before’… with every iteration of our operating system our goals is to add in new accessibility features in order to expand the support that we can give to people all over the world.”
Dedicating years to grow their hearing aid program, Apple seems to be on the cusp of something truly incredible (big surprise). Giving wearers with hearing issues the power to adjust sound volume is empowering. The Nucleus 7 is 24% lighter than its predecessor (Nucleus 6) and is equipped with a longer lasting battery – making it a perfect implant for small children with hearing loss.
“The approval of the Nucleus 7 Sound Processor is a turning point for people with hearing loss, opening the door for them to make phone calls, listen to music in high-quality stereo sound, watch videos, and have Facetime calls streamed directly to their implant,” Cochlear CEO Chris Smith said in a recent statement. “This new sound processor builds on our long-standing commitment to helping more people with hearing loss connect with others and live a full life.”
Cochlear invented the world’s first multi-channel cochlear implant over 30 years ago, which has evolved into their Cochlear™ Nucleus® System today. Later, they added a bone conduction implant, the Cochlear Baha® System, to their treatment options, so they could help care for more people with hearing loss. And now, with the Cochlear™ Nucleus® Hybrid Implant System, Cochlear can help individuals missing high-frequency sounds who may not have had an effective treatment option available to them. Cochlear has more breakthroughs than any other company because no one spends more on research and development. They’ve seen nine generations of innovations and there will be more. All to make sure your hearing keeps improving throughout your life.