Google's Owlchemy Labs Acquisition

Google’s recent acquisition of Owlchemy Labs is more than just a business transaction. It represents the emergence of Virtual Reality technology in the consumer marketplace. With popular VR platforms that include Rick and Morty: Virtual Rick-ality and Job Simulator, the VR studio Owlchemy has quite the impressive resume. Google has obviously taken notice.

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Whether it’s the Microsoft HoloLens, Sony SmartEyeglasses, Meta 2 or the Atheer Air Glasses, the world is starting to embrace the idea of augmented reality technology. AR allows users to engage with digital content in the most immersive way imaginable. From field-of-vision (FoV) to 3D gesture-controlled interaction, Augmented Reality is a versatile platform designed to […]

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Augmented Reality (AR) allows users to engage with digital content in the most immersive way imaginable. From improved field-of-vision to 3D gesture-controlled interaction, AR technology has grown by leaps and bounds and is quite a versatile platform. AR’s potential is limited only by developers’ imagination, which according to a recent Press Release by San Francisco-based […]

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If you ever wanted to “experience” space but don’t have the $250,000 to secure your spot on Virgin Galactic’s VSS Unity’s spacecraft, then you might want to try the next-best-thing: Virtual Reality. Oculus Touch has partnered with NASA, the European Space Agency, and the Canadian Space Agency to develop a VR simulation that educates users […]

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The tech world is asking, “What’s the next big thing?” With the Augmented Reality (AR) industry estimated to reach $90 billion in 2020, the answer seems pretty crystal clear. No matter what sector you look at (business, education, healthcare, IT, etc.), the innovation compass is pointing directly at Augmented Reality (AR), Virtual Reality (VR), and […]

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Whether you’re talking about the HTV Vive virtual reality (VR) headset or the Microsoft HoloLens holograph computer, the way we engage in digital content has changed drastically over the past year. VR’s fully immersive experience is ideal for environmental storytelling. The technology is being adopted as an enterprise solution and of course, is poised to […]

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With four pods already built and database scans growing at approximately 70% per month, Estonia’s Wolfprint 3D wants to commercialize body scanning. Backed by $500K in crowd funding seed money, Wolfprint hopes its egg-shaped 3D scanning pod called Luna penetrates the virtual reality/augmented reality market that is estimated to reach $120 billion by 2020.

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With the Augmented Reality (AR) industry estimated to reach $90 billion in 2020, consumer technology experts are asking, “What’s next?” What happens when we move beyond humanoid robots, like JIBO, that rely on voice recognition and hand gestures to help us turn on our Phillips Hue lights or give us the latest weather report? What’s […]

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A dramatic unveiling of the latest high-performance electric vehicle doesn’t have to be isolated to Tesla – even though its Model 3 release this past July was impressive. Jaguar may have just one-upped Tesla by incorporating HTC Vive’s virtual reality technology into the London unveiling of its SUV-concept called I-Pace. With its production version set […]

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