The Effie Ironing Machine

  • iReviews
  • October 17,2017
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Using the perfect combination of both heat and steam, the all-new Effie machine is capable of drying and ironing up to 12 articles of clothing. With just a press of a button, Effie spits out perfectly pressed garments whether it’s your shirts, trousers, t-shirts, blouses, short dresses, bedsheets, towels, pillowcases, etc. If you like your socks and underwear toasty before tackling the day, just toss them in Effie and let the machine work its magic.


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Intelligent Design Features

Taking only six minutes to dry and iron each time (only three to just iron each item), the Effie machine is a huge time saver – especially for the businessperson needing freshly pressed attire each day. If you’re especially OCD about maintaining the creases in your shirts or the pleats in your pants, the Effie comes with a touch-up tool connected to the device. Equipped with an intuitive companion app, users will know the exact moment their garments are dried and pressed. You’ll get a real-time notification that your dress shirts are ready to go for the next two weeks.

The Difference Maker

So what differentiates the Effie ironing machine from the portable handheld dry cleaning devices currently on the market? For one, the Effie allows you to take your clothes directly from the washer and hang them onto the machine’s automated rail. The end result: up to 12 articles of clothing dried, neatly pressed, and wrinkle-free. Secondly, the portable steaming units can only tackle up to one article of clothing at a time. And if you’ve ever had the misfortune of using one of these devices, you know that it takes well over six minutes to get out any tough wrinkles. Finally, there’s really no need to sort any of your clothes prior to hanging them on Effie’s special adjustable hangers. Whether it’s polyester, cotton, silk, viscose, or denim, simply line them all up and let the ironing machine work its magic.

Proprietary Ironing Technology

Equipped with a proprietary pressing system, the Effie device knows the difference between a cotton shirt and a delicate blouse. Effie will alter its pressing technique for a cotton shirt – making contact with the fabric in order to dry and smooth out the wrinkles. A delicate blouse, on the other hand, goes through a strategic steaming process without ever touching the fabric. Whether it’s an expensive blouse or a rugged T-shirt, both come out creaseless and ready to wear in six minutes.


There’s really no difficult setup process. Just gather all of your garments from the wash, hang them up on the adjustable hangers, and press the start button. Since there’s a removable tank system, you just need to add water if the basin gets low. The best part: there’s no hooking up your Effie to your home’s plumbing system. It’s a highly portable ironing machine designed to roll out of sight as soon as you’re done using it.


The Effie will come with a slot for adding fragrance pods – so your clothes come out smelling nice and fresh. Buyers have the option of purchasing replacement pods and hangers through Effie’s companion app.

About Effie

Effie will be the world’s first domestic automated ironing machine and we can’t wait to bring it to you. With 1,000’s of drawings, prototypes, and an electrocution, the evolution of Effie has been a journey with more plot twists than Harry Potter. Join us for the next chapter!The Effiie ironing machine is scheduled to ship March of 2018 and is currently available for pre-order through the company’s website.


Sources: Effie, New Atlas

  • Handles up to 12 Articles of Clothing
  • 6 Minutes to Dry & Iron
  • 3 Minutes to Iron
  • Load Delicates with other Clothing
  • Proprietary Pressing Technology
  • Intuitive Companion App
  • Availability (March 2018)