TAG Heuer Connected Modular 45

TAG Heuer’s first customizable smartwatch has over 4,000 different variations. Powered by the Android Wear 2.0 Operating System, this high-end Swiss modular watch includes WiFi, Bluetooth, GPS, and NFC for payments. With the goal to personalize the smartwatch, TAG Heuer designed a waterproof, luxury device that is sealed by the covenanted “Swiss Made” label.

TAG Heuer wants you to become a watchmaker and build your ideal watch from the ground up. Feel free to change the watch’s lugs, strap, buckle, digital face and physical module. Differentiate yourself with mix matching parts in rose gold, titanium, rubber, and steel. Your watch is only limited by your imagination.

By forming partnerships with both Google and Intel, TAG Heuer was able to integrate its fully customizable SDK Android with apps that include: Google Maps, Google Assistant, Google Fit, and Google Translate. Armed with a built-in microphone and the latest voice recognition technology, the TAG Heuer smartwatch is a digital assistant strapped around your wrist.

Whether you want to locate your hotel or use your watch as a translator, this is more than just high-quality, durable timepiece.By pairing your TAG watch with your smartphone, you’re combining the powers of an Apple Watch with the craftsmanship of Swiss-made engineering.

The beauty lies in the ability to fully customize your Modular 45. From swapping out the touchscreen for the classical mechanical face, you still have all the benefits of a connected watch without compromising the classic TAG Heuer rugged style. “We will work to sell 150,000 pieces,” Jean-Claude Biver, CEO, said at the launch of the TAG Heuer Modular Connected 45 in Switzerland. “Every customer wants an individual watch.”

With both the watch elements and platform open to customization, the sky’s the limit. This is a perfect watch for someone wanting all the digital bells and whistles housed in a smartwatch with the Swiss-quality stamp of approval. If you want to personalize your smartwatch and have some dough to spend, look no further than the TAG Heuer Modular 45. No one will have your style watch – that’s for sure.