Setting the new standard for desktop control, Logitech has designed its all-new CRAFT keyboard. Equipped with an aluminum multi functional input dial called Crown, users can seamlessly access context-specific tools in software programs running on MAC’s and PCs. Simply put, Logitech’s CRAFT keyboard is a creative’s dream keyboard.
Intelligent Design Features
“CRAFT puts you in your creative element every time you sit at the desk.”
Unveiled at this year’s IFA 2017 in Berlin, Logitech is positioning its CRAFT keyboard as the must-have tool for creatives (graphic designers, illustrators, artists, publishers, etc.). Whether it’s Photoshop, Illustrator, PowerPoint, or Word, the input dial (located at the top left of the keyboard) empowers the user with a simple touch, tap, or turn of the intuitive dial.
“The creative input dial gives you instant access to the functions you need, the moment you need them, allowing you to increase your productivity by simply touching the dial,” said Logitech’s Art O’Gnimh.
The user-friendly Crown dial is just one of the main features on Logitech’s revolutionary CRAFT keyboard. Powered by a USB port that allows for a week’s worth of wireless use without recharging, the CRAFT keyboard can auto-detect the approaching hand of its user – strategically adjusting the light intensity behind the keys to different room conditions. With the ability to connect to three devices wirelessly via Bluetooth LE technology or via Logitech’s 2.4 GHz USB, the CRAFT keyboard instantly becomes a creative’s central command center.
“Our new flagship Logitech CRAFT keyboard is for all creators who spend a lot of time designing and creating – who want to work with greater precision and feel connected to their work,” said Art O’Gnimh, global head of keyboards at Logitech. “The creative input dial gives you instant access to the functions you need, the moment you need them, allowing you to increase your productivity by simply touching the dial. CRAFT puts you in your creative element – every time you sit at the desk.”
The Keyboard’s Compatibility
Whether it’s adjusting the brightness of a company logo in Photoshop, toggling between graph types in Excel, or simply selecting the perfect headline font in Word, the CRAFT keyboard allows users to maximize the functionality of some of the most used desktop programs. Custom profiles for Photoshop, Illustrator, PowerPoint, and Word can be loaded via the accompanying Options software program and additional users can be assigned, if necessary.
“The idea is to use Crown to access key software functions or toolsets, and then use the full-size keyboard for typing and mouse navigation.”
The Logitech Craft keyboard has an estimated ship date scheduled for this October (2017). With a suggested MSRP at $199.99 and global controls that include volume adjustment and advanced desktop/app functionality, this is sure to be a hot ticket item for creatives – just in time for the holidays.
Logitech designs products that have an everyday place in people’s lives, connecting them to the digital experiences they care about. Over 30 years ago, Logitech started connecting people through computers, and now it’s designing products that bring people together through music, gaming, video, and computing. Founded in 1981, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI).